Dating service stocks
In one, under the headline “Better Singles, Better Dates,” my boyfriend Patrick’s smiling face hovered in the bottom row of a “Patrick,” I yelped, “look at this.” As we huddled over the phone, another image popped up—another grid of faces, but this time all women.
All the way on the left, in the second row, was mine.
Here's Finkel: "These companies don't claim that they're going to give you your soulmate, and they don't claim that you can tell who's compatible with you from a profile.
But we never thought anyone would actually buy them.
At first, being an inadvertent star of an online dating ad campaign seemed hilarious, and I reveled in the joke, posting screenshots on Facebook and dominating the proverbial water cooler at my workplace, the .
You simply swipe on this stuff and then meet over a pint of beer or a cup of coffee. Online dating is a tremendous asset for us because it broadens the dating pool and introduces us to people who we otherwise wouldn't have met." Finkel's most recent piece of research on the topic is a study he co-authored with Samantha Joel and Paul Eastwick and published in the journal Psychological Science.
The researchers had undergraduates fill out questionnaires about their personality, their well-being, and their preferences in a partner.
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A small logo gave the name of the matchmaking service being advertised: How About We.